Wednesday, April 15, 2020

Rodney Mullen: The Beauty of Skateboarding

FULL Day Running My (Successful) Private Label Clothing Brand

Nike SB | Isle Skateboards

World View: Skatevida 4 | Sao Paulo, Brazil Skateboarding

Professional Models Teach You How to Pose for Self-Portraits

How To Become A Consistent Creator!

Nike Air Max 90 OG

Without question, Nike’s Air Max 90 surely knows how to celebrate an anniversary as the silhouette has recently kept a busy agenda through revealings of cork-infused iterations, Air Max Day offerings, and collaborations with streetwear stalwart UNDEFEATED. And after indulging in its modernized formats, the Sportswear icon is pivoting back to its original re-crafted shape to add one more installment to its ongoing series. After last being shown in classic color-blocking with accents of maroon, this impending rendition decides to dial up to a brighter “Total Orange” motif. Lying next to its traditional neutrals of white bases, grey suede Swoosh panels and black leather mudguards, lands juicy doses applied to the molds attached to the toe tips, heels, and mid-foot windows. Stay tuned as we receive more information regarding its official release on, and find a detailed look here below. via

Jordan Why Not Zer0.3 “Splash Zone”

Even though the NBA season has since been suspended, many of the players’ releases have stayed relatively on track. Russell Westbrook‘s constantly expanding roster of PEs, whose colorways have long since impressed with their diversity and inspiration alone, is now set to drop one of its first full-fledged releases since the start of the new year. Originally scheduled for April — and hopefully kept that way — the athlete reprises the Super Soaker theme with his most up-to-date signature, the Why Not Zer0.3, giving it an homage that leaves very little to the imagination. Replete with the signature colors of the water gun itself, the silhouette comes to life with bright white bases and attached accents of volt green and vibrant neon orange. The latter, kept at the smaller details such as the heel and tongue pulls, strap molds, and tooling trims, plays a much smaller supporting role next to the proprietary green, which aggressively outfits the varied materials of the forefoot, eye stay, and heel panels. Finished by a special, commemorative box and a “No Batteries Required” stamp, the pair effectively captures the nostalgia of pre-technology fun. Grab an official look here at the “Splash Zone” and sit tight for word on its April launch. via

New Balance 997S “New England Pack”

New Balance, in more recent memory, has been heavily focused on their collaborations as they’ve been showing off looming footwear projects with the likes of JJJJound, atmos, and Stray Rats within the past several days. And while all of these are good and fun, the dad shoe experts are looking swing the attention back to their mainline as they have just revealed their latest 997S capsule. The lifestyle silhouette, after recently employing iridescent paneling on its partnership with DTLR, is setting aside the “Greek God” elements for a second, and instead opting for thematics relative to patriotic allure. And due to the nature of they’re color schemes, this three-pronged set is unofficially entitled the “New England Pack”. Two of the offerings are primarily hued in neutral format, with the first dominated by grey upper paneling with accompanying navy/red accents, and the second mostly seeing through to a navy base layer that features white mesh throats and red heel hits. The third sibling is certainly the most bold of them all as its upper constructions are presented in a vibrant red, with subtle notes of navy blue touching onto the “N” logos and midsoles. Each style is available now overseas for a retail price of $130, so peep a closer look here below and stay tuned for a stateside release likely in the coming weeks on via

Tuesday, April 14, 2020

Nike Air Max 2090 USA

This latest colorway of the Swoosh’s new Air Max silhouette opts for a bit of a patriotic finish. Dubbed the Nike Air Max 2090 USA, this pair dons a White transparent upper wit Blue textile leather mudguards and mesh on the tongues and heels. The USA vibes comes to life with the addition of the Red contrasting accents. Translucent heel pieces atop a White rubber sole complete the look.
Retailing for $150, the Nike Air Max 2090 USA is expected to release very soon at select retailers and via

The Run DMC x adidas Superstar

The legendary adidas Superstar is celebrating its 50th anniversary this year and adidas plans on releasing plenty of collaborations to pay homage to the silhouette. Today we get a first look at one of those pairs with the Run DMC x adidas Superstar. The shoe takes on an OG-inspired white leather on the upper with black three stripes branding on the side panels and a red heel tab. Unique details include “SUPERSTAR” written on the lateral side panels and RUN DMC branding on the tongue and insoles. A release date has yet to be announced but make sure to check back with Kicks On Fire for updates. via

Nike Air Max 90 Navy/Grey

In honor of its continuously celebrated anniversary, the Nike Air Max 90 has split between two distinct avenues of design: one a melting pot of space themes and wild, eclectic images and the other a much more true to form set of OGs and close spin-offs. The silhouette’s latest uses this recognizable color blocking and swaps for neutrals, applying hits of grey to the eye stay, tread, and the surroundings of the air bubble while accenting adjacent with darker panels of a smooth navy. The latter adds further embellishment at the top of the ankle as well as the heel, leaving much of everything else — the midsole, the “Nike Air” emblem, the varied material make-ups, laces, etc. — a flat white tone. Grab a detailed look at this versatile entry into the line-up below, and as they’re available currently overseas, expect a stateside release at and select retailers to arrive hopefully within the coming months. via

Wednesday, March 25, 2020

What the HELL is Stock X!? [2020] | WTH


EXCLUSIVE: Richardson Launches Tokyo Flagship Store With Special Apparel

Richardson has been around since Andrew Richardson launched the imprint in 1998, followed by its clothing range in 2003, which kicked off with a Supreme T-shirt collaboration. As the label moves into its 22nd year in the business, Richardson is finally opening its third flagship store, following the New York and Los Angeles outposts with a new space in Tokyo’s youthful Harajuku neighborhood.

Accompanying the new space is a slate of special wearables, with designs that take cue from various Japanese motifs. Nobuyoshi Araki‘s sexually-charged photography sets the tone for a black long-sleeved shirt and a bomber jacket and hoodie printed with photo-realistic shibari(rope bondage). These are accompanied by a more understated hoodie, T-shirts and shorts emblazoned with Richardson branding, Japanese Katakana and Kanji in calligraphic style against the Japanese flag. Meanwhile, classic Richardson Hardware verbiage elevates a host of versatile tees and hats, reviving one of the label’s signature branding techniques.

The exclusive collection will launch in-store at the new Richardson Tokyo location, scheduled to open at the below address on March 28. Below, read HYPEBEAST’s brief Q&A with Andrew Richardson.
Most recently, Richardson launched its Spring/Summer 2020 collectionas a return to seasonal drops. via

Nike SB Dunk Low “Elephant” Set to Release This Year

Following the recent release of the SB Dunk Low “Safari”, Nike SB is set to return later this year with another atmos-inspired colorway of the Dunk Low.
Just like how the SB Dunk “Safari” takes inspiration from the atmos x Nike Air Max 1 colorway originally released in 2003, the SB Dunk “Elephant” comes dressed in a colorway inspired by the 2007 atmos x Nike Air Max 1, most recently released in 2017. Expect a black and white upper with cement-print overlays and a jade blue Swoosh.
Take a look at the mock-up provided by Crepe City below and look for the Nike SB Dunk Low “Elephant” to hit skate shops this November. Stay tuned to Modern Notoriety for a first look and additional updates. via

HUMAN MADE Releasing Traditional Japanese “Wa” Collection

NIGO and his streetwear brand HUMAN MADE will be releasing a special collection in celebration of their Japanese heritage. The theme of the collection is “Wa” (和) or “harmony.” In Japanese culture, Wa is a traditional social and family value that implies peace and unity.

For this collection, HUMAN MADE employs the use of Japanese Aizome (藍染め), a deep blue dye collected from the leaves of the Japanese indigo plant. Continuing on the traditional Japanese theme is the Samue (作務衣) Jacket, a piece historically known to be worn by Zen Buddhist monks, but in modern days is a common casual or workwear staple. This piece comes in Aizome blue with white Human Made branding on the back, accompanied by a duck graphic that is seen throughout the collection.
Accompanying the jacket is the Tsumeeri (詰襟) Shirt in white, a type of shirt that makes up the uniform of many middle-school and high-school boys in Japan. Accessories include an indigo Tenugui (手拭い), a thin Japanese hand towel made from cotton, and a furoshiki (風呂敷), a cloth traditionally used to wrap gifts and other goods.
The HUMAN MADE “Wa” lineup features 14 items in total, including short and long sleeve tees. The collection launches via raffle at a pop-up store at Isetan Shinjuku Men’s Building on March 25th. The pop-up closes on April 10th. Grab a look at the complete collection below.

The Weirdest Sneakers


BAPE and Casio G-SHOCK last teamed up back in 2018 on a DW-5750 that celebrated both the 25th anniversary of BAPE and the 35th anniversary of Casio G-SHOCK. Now, the duo returns with another beautiful iteration of the classic watch.
Choosing a red and white color palette, BAPE dresses the face of the DW-5750 with its signature 1ST CAMO print in red, which turns into the APE HEAD logo once the back light is turned on. A white strap accompanies the timepiece and proudly incorporates the BAPE STA logo, the shoe is celebrating its 20th anniversary this year.
This latest release from BAPE and Casio G-SHOCK will take place on March 21 at and ZOZOTOWN and stay an Asia exclusive. Earlier this year, CLOT also collaborated with Casio G-SHOCK on the DW-5750 with interchangeable colored straps.
Release Date: 3/21/20 (Saturday) via


adidas Superstar Reflective Label

The newest adidas Superstar comes with a brand new design on its upper. Dubbed the adidas Superstar Reflective Label, this adidas Superstar comes with a reflective upper covered in a “Brand with the 3-Stripes” label graphic. The patterned upper is placed alongside Black on the Three Stripes branding, lining, collar, heel tab, eyestay, laces and tongue, while Gold foil branding can be found on the tongues. A White shell toe and sole units complete the look.
Retailing for $80, look for the adidas Superstar Reflective Label to debut on April 2nd at select retailers and via

Nike Air Max 270 USA

The patriotic vibes land on the Nike Air Max 270. Rocking the classic Red, White and Blue color scheme, this pair of 270s starts off with a clean White mesh upper offset by the Navy Blue hits underneath, as well as on areas such as the mini Swoosh logos, liner, ankle collar, and Air Max 270 heel unit. The USA theme comes to life with the help of the Red hits noted on the fused overlays, heel tab, branding and part of the outsole.
Retailing for $150, the Nike Air Max 270 USA has no release date but we definitely expect it to drop before the 4th of July, right? Stay tuned for a confirmed release date. via

Friday, March 6, 2020


Following in the footsteps of their older brother BAPE last yearAAPE has teamed up with Mitchell & Ness for an NBA capsule collection.
Instead of focusing on jerseys, AAPE has taken the path of apparel like hoodies, tees, caps and shorts to cover with their graphic camo print. The teams highlighted include the Los Angeles Lakers, Los Angeles Clippers, Golden State Warriors, Toronto Raptors, Brooklyn Nets and Philadelphia 76ers. Mitchell & Ness made sure to bring out some classic logos for this collection.
Fans can purchase the collection online via and starting on February 29. Mitchell & Ness also recently teamed up with Bleacher Report to remix some NBA gear with some hip-hop legends.
Release Date: 2/29/20 (Saturday) via