G-Shock x Everlast for Boxing Glove-Inspired GBA-800
G-Shock has enlisted boxing giant Everlast for the release of a Bluetooth-equipped GBA-800 G-SQUAD. Serving an all-red body — a reference to Everlast’s boxing heritage — the watch will perform as a fitness-first timepiece which tracks the wearer’s exercise in a phone-connected log.
The special-edition GBA-800 features a smattering of Everlast branding seen printed on the dial and strap and engraved into the watch’s rear case. The watch will calculate calories, track steps and measure time and data from the wearer’s physical activities, which will be interchangeably displayed on the retro digital screen.
Completing the boxing glove-themed look is a red and white co-branded tin case, which is adorned with the fitting “Choice of Champions” slogan.
Priced at ¥19,500 JPY (approx. $175 USD), the Everlast x G-Shock GBA-800 G-SQUAD is set for a release in June 2019.