Monday, January 11, 2016

World Sneaker Championships!!!!

Foot Locker has teamed up with Pensole for “Fueling the Future of Footwear” Master Classes and the World Sneaker Championships this year, challenging the most talented young shoe architects to come up with some fresh new designs for Under Armour and ASICS. Starting today, the global retailer, in conjunction with the Pensole Footwear Design Academy, has joined forces with Under Armour to create a lifestyle sneaker completely from scratch during a three-week course. The second course features a collaborative effort with running brand Asics; applications open on February 15th. Finally, the World Sneaker Championships kick off on February 5th and the event invites designers everywhere to submit their sneaker designs, after which 64 will be selected tournament bracket style. The final winning design will be sold at select Foot Locker stores globally as well. For more details check out the Foot Locker Pensole homepage. via

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