Wednesday, December 30, 2015

My Favorite Sneaker for 2015 - Under Armour Curry One "MVP"

Under Armour snatched Stephen Curry away from Nike at the end of 2013, and a year and a half later they've become more relevant in basketball sneakers than ever before. The UA Curry One launched in February of 2015 in the limited-edition colorway inspired by Stephen Curry's Most Valuable Player award that stood out from the rest. The Golden State Warriors colorways of the UA Curry One sold well, but when the MVP, draped in black, white, and gold dropped in June — just as Curry and his team locked up their NBA Championship. It sold out within hours, the way we've come to expect Yeezys and Jordans to, proving that it is a game changer. Although Nike still owns 96 percent of the basketball shoe market in the U.S., the Curry One MVP release proves that Under Armour and Curry are on the right track to become competitive when it comes to basketball sneakers...eventually. —Nick Engvall via

No comments:

Post a Comment