Sunday, July 22, 2018

HUF Pays Homage to Japanese Counterculture for Fall 2018

HUF just unveiled its Fall 2018 lookbook, showcasing a striking range of apparel that celebrates Japanese counterculture. The warm-season assemblage boasts all-over print varsity jackets, shirting with peepshow prints, and graphic tees with exotic sign lettering. Moreover, the color palette for the range draws inspiration from the “surreal glow of colorful neon signs suffusing hazy city nights,” said the skate mainstay in a statement. Completing the lineup is the all-new Hupper 2 hi counterpart equipped with trademark infinity rubber, 3D foxing tape, perfshock insoles, and rubber shield barriers for improved durability during wear.
The collection is set to release at HUF’s online shop and flagship stores on August 19. The Hupper 2 hi sneaker will be made available on August 26. Browse the lookbook above and let us know your thoughts. via

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