Friday, November 17, 2017


mUCH of Nike’s longstanding success and reign as the best sportswear brand in the world is attributed to their incredible marketing strategies. In fact, Penny Hardaway’s rise to superstardom is largely in part to the fictional alter ego Lil’ Penny, the boisterous puppet voiced by comedian Chris Rock to spell Penny’s rather soft-spoken personality. This upcoming Lil’ Posite One, the reworked kids-only model of the Air Foamposite One, pays tribute to one of those classic ads in which the miniature Hardaway bugs the real deal for some basketball lessons; the original type from that print is reupholstered onto the upper of the shoe, while “Hey Penny” and other unique details are splattered around the shoe. This special tribute to Lil’ Penny will release on December 2nd, 2017 for $180 exclusively in kids sizes. via

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