Monday, May 8, 2017

The Under Armour Threadborne Shift Is Challenging the Knit Sneaker Market

After a debut at the HYPEBEAST Hotel party in Palm Springs, Under Armour’s latest sneaker is now available to the public. The Threadborne Shift represents a highly wearable addition to UA’s growing lifestyle range. Inspired by the parachute cord, the Shift is comprised of Under Armour’s Threadborne knit technology for a sock-like fit and breathability. Subtle details include synthetic suede accents to switch up the textures, and elastic straps spanning the forefoot and around the heel add security and comfort. Minimalistic UA branding at the heel and on the tongue add a graphic touch to complete the aesthetics.
Browse the gallery above to see the Threadborne Shift from all angles and head over to Under Armour’s website to take your pick of the colorways from $95 USD. via

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