Monday, October 18, 2010

Li-Ning: The Future

If you're wondering who's the next in line to give shoe game powerhouse a run for their money, it's Li-Ning. Li-Ning is a Chinese footwear and Apparel company who is slowly making their way into the US footwear market. Adidas is losing its steam in the shoe wear depart and Li-Ning as well as Under Armour is paying close attention. Who will prevail? I'm almost sure it's going to be Li-Ning footwear and apparel. With there first American basketball player sponsorship of Damon Jones, no one took Li-Ning seriously but as of today Li-Ning is the shoe sponsors of Baron Davis, Jose' Calderon, Shaquille O'Neal, and The #2 pick in the 2010 draft Evan Turner. Don't sleep on these guys. Li-Ning is as big in China as Nike. I've seen there shoes and I must say that it is only a matter of time before Nike sees these guys in their rear view mirror.

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